We are an impact-driven, remote-first, ClimateTech (CDR) startup headquartered in Germany and Brazil to reverse climate change and make tropical agriculture more regenerative, low-carbon, and sustainable. We are working with Enhanced Rock Weathering in tropical agriculture, focusing on Brazil. We do this to create a liveable planet for future generations and, specifically, to regenerate soils and ecosystems, grow nutritious food, and increase food security and sovereignty in the tropics.
People-first, Performance Culture: We believe that focus on people and performance can co-exist with the right cultural vision. Our philosophy is to blend these two essential components. The Rocket symbolizes our commitment to peak performance, excellence, and reaching new heights. The Heart represents our dedication to our people, fostering empathy, compassion, and genuine care for every team member's well-being.
We are committed to diversity, equity, and inclusion. We are proud to have an internationally growing team and we are designing our people practices to serve psychological safety, belonging, and authenticity.
You can check out independent reviews by other candidates on Glassdoor to check how people find interviewing with us.
Check out our Culture page here

Hybrid (Brazil)
Language skills:
Portuguese (native), English (professional proficiency)

Travel: Travel is encouraged. We would like you to accompany the sales team to gather testimonials, objections, and core pain points.

This is a 3-month freelance position, with the possibility of transitioning to a full-time role.

The Farmer Marketer will be responsible for developing and executing marketing strategies that connect with farmers, agribusinesses, and stakeholders in the regenerative agriculture ecosystem. This role requires a deep understanding of agricultural communication, digital marketing, and content creation to position InPlanet as a trusted partner in the Brazilian farming community.
This is a high-impact role where you will combine storytelling, content marketing, and digital strategy to engage farmers and promote Enhanced Rock Weathering as a sustainable and profitable agricultural practice.
The Impact you can make

• Educate and empower farmers by creating compelling content that translates complex agricultural science and the benefits of ERW into accessible and actionable insights.
• Expand InPlanet’s farmer network by building relationships with key stakeholders in Brazilian agriculture.
• Boost lead generation and adoption by designing campaigns that encourage farmers and agribusinesses to integrate Enhanced Rock Weathering into their operations.

Core working relationships

• Marketing Team: Collaborate on digital marketing strategies, content creation, and social media outreach.
• Sales & Partnerships: Work closely with the business development team to convert farmer engagement into long-term partnerships.
• Scientific & Agronomic Experts: Translate technical research into accessible content for different farming audiences.
• Operations & Field Teams: Gather insights from on-the-ground interactions to improve messaging and marketing strategies.

• Develop and implement content marketing strategies targeting farmers and agricultural businesses.
• Create and distribute multi-platform content, including blog articles, social media posts, podcasts, videos, and newsletters.
• Optimize content for SEO and searchability, ensuring InPlanet is discoverable by farming communities.
• Design and execute marketing campaigns that promote Enhanced Rock Weathering as a regenerative agriculture solution.
• Manage InPlanet’s presence on digital channels relevant to Brazilian agribusiness, including LinkedIn, YouTube, and specialized farmer networks.
• Engage with the farming community through webinars, podcasts, field reports, and online forums.
• Collaborate with the sales team to generate and nurture leads from digital campaigns.
• Monitor key performance metrics (KPIs) and continuously optimize campaigns for better engagement and conversion rates.
• Monitor key events related to farmers and identify where the team should be to engage with them.

Core Skills & Experience

• 4+ years in content marketing, digital strategy, or agricultural communication.
• Experience in the agribusiness sector in Brazil, with knowledge of farming challenges, trends, and stakeholders.
• Strong storytelling skills, with experience in multi-platform content (text, video, podcasts, social media).
• SEO expertise, with experience using Google Search Console, keyword research, and optimizing content for searchability.
• Ability to work across cross-functional remote teams.

Key Qualities

• Passion for regenerative agriculture and sustainable farming solutions.
• Strong critical thinking and problem-solving skills.
• Ability to translate complex scientific concepts into digestible content for farmers.
• Data-driven mindset with an experimental approach to digital marketing.
• Excellent communication skills in both Portuguese and English.

Bonus Points (but not essential)

• Proficiency in marketing analytics, with hands-on experience in tools like Meta Ads, Google Analytics, and email marketing platforms.
• Experience in sustainable agriculture or remineralization practices.
• Previous work with startups or climate tech companies.
• Familiarity with social media tools.
• Basic graphic design and video editing skills (comfortable with downloading and light editing) using Figma, Canva, Adobe, or similar tools.

At InPlanet, we have a big vision of solving climate change, and we are looking for individuals who are genuinely passionate about making a positive difference in the world of Carbon Removal Solutions. Trust guides our actions, drive fuels our efforts, and impact is our goal.

• Trust: You believe in being kind and transparent in the workplace, fostering an environment where trust thrives and collaboration flourishes
• Drive: You possess an innate drive to take action with a hands-on, can-do attitude, propelled by urgency
• Impact: You dream big and are committed to making a meaningful difference in the world, aligning with our overarching mission to address climate change

• The opportunity to be autonomous, make a huge difference, and belong to a vision.
• Salary expectations and our comp philosophy are openly discussed in the first interview with the goal of managing expectations fairly. Competitive.
• Opportunities for long-term collaboration
• Flexible working hours

At InPlanet, our philosophy revolves around ensuring fair and unbiased compensation and equitable equity pay, coupled with competitive benefits, across all regions where we operate.
The reason behind our salary range being wide or undefined at the first stages of the interview is because of our international presence and globally distributed workforce, we utilize geo ranges to account for varying pay differentials, forming a crucial part of our global compensation strategy to remain competitive across diverse markets as we expand our reach.
These ranges are determined by role, level, and location, recognizing the nuanced demands of each market. The actual base pay for the selected candidate is influenced by factors such as location, skills, experience, training, business requirements, and market dynamics, with the range subject to potential adjustments in alignment with our commitment to fairness and transparency.

Steps:

• CV screening.
• Interview with the People Team.
• Interview with Head of Marketing

(extra interview with COO)

• Obtain a letter of recommendation or verbal reference.
• Offer.

• We kindly ask you to submit your CV in English. However, applications in Portuguese are also accepted.

Being an equal opportunities employer is very important to us, and we are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions which cannot be shown to be justifiable. We design our processes to be fair and equitable, and we believe in continuous learning.