This is what happens when two meat-lovers checked out meat-free food and decided that we didn’t want any of it.
We had a job before we co-founded this in 2019. We established and ran a burger (as in, beef) restaurant chain. As far as U-turns go, this is a whopper.
When we left that business, we realized some stuff: that maybe we should eat less meat, fairly urgently. That if you don’t like tofu or food with orange packaging, you don’t have much of a meat-free choice. That we should make plant-based food and deploy our secret weapon, following it as our guiding star: our obsession and adoration for meat.
The obvious (ish…) conclusion was that we had to make our own plant-based meat-alternative products, food that properly works in a fry-up or in a chicken pie.
And so, we made this. It’s ridiculously high in protein, it tastes sensational, and it’s produced by people who won’t guilt-trip you if you also eat meat. Enjoy.